Bad Bunny’s final performance from his No Me Quiero Ir de Aquí residency in Puerto Rico is no ordinary concert. It is a cultural statement, a global livestream event, and a philanthropic initiative rolled into one. On September 20, 2025, the Puerto Rican superstar, born Benito Antonio Martínez Ocasio, took the stage at San Juan’s José Miguel Agrelot Coliseum for Una Más (“One More”), the 31st and last show of his record-breaking residency.
Thanks to a partnership with Amazon Music, Prime Video, and Twitch, millions of fans worldwide could watch the performance live at no extra cost. But this collaboration is about more than music. It is about education, economic empowerment, and cultural preservation for Puerto Rico.
The residency that redefined live performance
Origins and concept
The No Me Quiero Ir de Aquí residency began on July 11, 2025, with an unprecedented format: the first nine shows were reserved exclusively for Puerto Rican residents. This ensured that local fans, often priced out or sidelined by global demand, had front row access before tickets opened to international visitors.
The residency quickly became a cultural phenomenon. Across 30 sold out shows, Bad Bunny blended reggaeton, salsa, plena, bomba, and jíbaro with theatrical stage design, historical tributes, and guest appearances from Puerto Rican icons like Ivy Queen and Los Pleneros de la Cresta.
By the time the residency reached its final week, over 600,000 attendees had experienced it in person, generating an estimated 400 million dollars in economic activity during a typically slow hurricane season tourism period.
Why Una Más matters
A date with history
The final show was deliberately scheduled on the eighth anniversary of Hurricane Maria, a day etched into Puerto Rico’s collective memory. The storm devastated the island in 2017, causing thousands of deaths and triggering mass migration. By performing on this date, Bad Bunny transformed the concert into both a commemoration and a call for resilience.
A global stage
While the residency had been a local and regional draw, Una Más marked the first worldwide broadcast from the series. Amazon’s livestream made it possible for fans in New York, Madrid, Tokyo, and beyond to share the same moment as those inside El Choli.
How to watch: Amazon Prime, Amazon Music, and Twitch
The concert streamed live on:
- Amazon Prime Video: Free for Prime members worldwide
- Amazon Music app: Accessible to all users, with no subscription required for the livestream
- Twitch (@AmazonMusic): Open to global audiences, including non Prime members
Broadcast time: 8:30 p.m. ET / 5:30 p.m. PT on September 20, 2025
Replay availability: Starting at midnight ET, available for 24 hours across all platforms
This multi platform approach ensured accessibility for both casual listeners and die hard fans, removing paywalls and geographic restrictions.
The Amazon and Bad Bunny partnership: Beyond the music
Education and technology
Amazon, in collaboration with Fundación Rimas and Fundación Good Bunny, is funding STEM programs, donating Fire tablets, and providing technology resources to Puerto Rican schools. These initiatives aim to create safe learning spaces that can also serve as emergency shelters during hurricanes.
Agriculture and food access
The partnership includes projects to support local farmers and improve access to fresh produce across the island. This is part of a broader push to strengthen Puerto Rico’s food security and reduce reliance on imports.
Economic development
Amazon has launched “comPRa Local,” a dedicated storefront on Amazon.com featuring Puerto Rican owned products, marked with a “Hecho en PR” badge. This gives small businesses global visibility and a direct sales channel to international customers.
The performance: A cultural and political statement
Setlist and themes
Bad Bunny’s setlist for Una Más was a curated journey through his career, with a heavy emphasis on tracks from his 2025 album Debí Tirar Más Fotos. The album is both a love letter to Puerto Rico and a critique of its colonial history, gentrification, and diaspora displacement.
Songs like Un Verano en PR and Plena del Barrio carried double meanings, romantic on the surface but layered with metaphors about cultural erasure and resilience.
Visual storytelling
The stage design incorporated Puerto Rican flags, historical imagery, and symbolic props. Between songs, video interludes showcased the island’s landscapes, community life, and archival footage from post Hurricane Maria recovery efforts.
Guest appearances
In keeping with the residency’s tradition, Una Más featured surprise performances from local legends, bridging generations of Puerto Rican music.
The global impact of streaming Una Más
Accessibility and inclusivity
By offering the livestream free on multiple platforms, Amazon and Bad Bunny removed financial and geographic barriers. This aligns with Bad Bunny’s ethos of making his art accessible to those who might not otherwise experience it.
Cultural diplomacy
The broadcast served as a form of cultural diplomacy, exporting Puerto Rican music, history, and identity to a global audience. For many viewers, it was an introduction to genres like plena and bomba, and to the island’s socio political context.
Behind the scenes: How the deal came together
According to Amazon Music’s Rocío Guerrero, negotiations with Bad Bunny’s team took over a year. The turning point was Amazon’s willingness to invest in Puerto Rico’s long term well being, not just stage a concert.
“Benito wanted to take Puerto Rico to the world and bring the world back to Puerto Rico,” Guerrero explained. “The livestream was a gift to fans, but the real win was supporting the island’s economy and communities.”
Merchandise and exclusive content
Fans watching the livestream could access:
- Limited edition vinyl: Debí Tirar Más Fotos, featuring behind the scenes residency photos
- Exclusive merchandise: Apparel and collectibles tied to the residency
- Curated playlist: A collection celebrating Puerto Rican music history
The numbers: Residency by the stats
| Metric | Figure |
|---|---|
| Total shows | 31 |
| Exclusive Puerto Rico resident shows | 9 |
| Total attendees | Approximately 600,000 |
| Economic impact | Approximately 400 million dollars |
| Livestream platforms | Prime Video, Amazon Music, Twitch |
| Replay window | 24 hours |
Key facts to remember
- Global stream: Bad Bunny Amazon Prime concert Una Más streamed worldwide on September 20, 2025
- Free access: Available on Prime Video, Amazon Music, and Twitch
- Historic moment: Final show of the No Me Quiero Ir de Aquí residency, aligned with the Hurricane Maria anniversary
- Community focus: Partnership supports education, agriculture, and economic development in Puerto Rico
- Replay window: Viewable for 24 hours across platforms
Conclusion: More than a concert
Bad Bunny’s Una Más was not just a performance. It was a cultural export, a philanthropic mission, and a historic broadcast. By merging artistry with activism and leveraging Amazon’s global reach, the event set a new standard for what a livestreamed concert can achieve.
For Puerto Rico, it was a moment of pride and visibility. For the world, it was an invitation to witness the island’s resilience, creativity, and unshakable spirit through the lens of one of its most influential voices.
